Wise.io in the News

Sales Marketing Management: Are You Ready for Machine Learning?

sales-and-marketing-logo-2012.jpg An article by Jeff Erhardt, CEO, Wise.io

In this era of Big Data, we’re inundated with messages to use data to drive personalized and predictive experiences for customers. But for many, the gap between this data-driven vision and reality is large and growing; according to Forrester Research, most organizations are using a mere 12 percent of their data to make marketing decisions. Read more.